About us

Market opportunity

Incanthera’s current focus is Skin + CELL, its luxury skincare brand, utilising ground-breaking formulation and delivery expertise, to bring scientifically proven formulations to cosmetics and unmet skincare solutions.

The Beauty & Personal Care market worldwide is growing rapidly with estimated revenues of US$646.20bn in 2024. Incanthera is focussed on the recognised demand in these markets for innovative formulation technologies. 

Utilising its unique formulation expertise and delivery technologies to activate skin’s cells to perform optimal repair, restore and protective functions, Incanthera has developed Skin + CELL, a unique luxury skincare brand, uniquely effective in delivering B3 to energise the living cells of the skin to optimise cellular health, energy and protective capabilities. 

In June 2025, Incanthera announced an agreement with a global Direct to Consumer (DTC) Marketing Agency to launch Skin + CELL across its platform, utilising its influencers and social media to raise awareness and to market the product and generate sales orders.

Under the terms of the Agreement, the Agency will lead and execute the marketing strategy for Skin + CELL, specifically:

  • Oversight of promotional rollout and product positioning in the marketplace.
  • Development and management of a DTC campaign.
  • Influencer and brand ambassador campaigns.
  • Traditional and digital marketing.
  • Design, build, launch and operation of the Company’s DTC e-commerce website.

 Incanthera’s unique skincare range will launch in Q3 2025, with 100,000 units of the Skin + CELL range, with sales completed via a dedicated Skin + CELL website, designed to market the full product range.

It is anticipated that the full 100,000 units will be sold in the current financial year to 31 March 2026.

The launch of Skin + CELL is expected to generate significant revenues with optimal margins for Incanthera and returns to Shareholders:

  • Increased revenues by selling direct to the customer.
  • Greatly increased gross margins attributable direct to the Company.
  • Immediate positive cash flow as payments for orders are received in real time.